Sally’s dream was to write a ‘coffee table’ book for reflexologists who want to learn her methodology for supporting those with cancer and other inflammatory and auto-immune conditions.
Containing well over 200 images, it’s a beautifully illustrated guide, with an RRP of £49.99.
Sally used the 'Pre-sell' self-funding method to gain 325 pre-orders before it was publicly available and had an offer to encourage people to buy it early.
That’s 325 copies of her book that she personally signed, beautifully packaged and lovingly posted once published.
And if you work the maths, that’s around 16K of income.
She recently said “[this] successful business model has enabled me to share my work with the world, and best of all the content is already making a difference to people’s lives from Alaska to New Zealand and many places in between. I’m proud to say that my book has been incredibly well received and the reviews are fantastic!”
Without a desire to become an Amazon bestseller, she accidentally rocketed to the top of the charts when she sold 591 copies online in June. To date, she’s sold around 2000 copies of her £49.99 book.
Sally is a great example of someone who focused on building her community and self-funding her book. Although the income from book sales wasn’t her motivation for writing her book, she wanted to reach more people and spread her message far and wide.
And when you have a plan to do this, book sales are automatically going to follow.